Stakes
I work where wrong answers hurt - in medicine and in markets.
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Clinical models touch people with limbal stem cell deficiency and other corneal disease: a confident prediction that fails can send someone down the wrong pathway. In growth, the failure mode is different but just as concrete - budget burned on channels that never pay back, or scaling a narrative the data never supported. Both sides need the same habit: state the uncertainty, test honestly, and let evidence trim the ambition.