Growth · Case studies

The operator record.

Three written engagements across MENA eCommerce. Numbers, stack, role, outcome.

  1. Dec 2024 – Feb 2026 · Remote

    Nana.sa

    Senior Marketing Manager, Digital Media & Performance

    Grew mobile installs from 819,000 to 2,040,879 and six-week retention from 6.5% to 11% across 2024–2025.

    Read case study

  2. Saudi Arabia · Four years

    Rasseed

    Senior Marketing Manager (Jan 2022 – Nov 2024) & Growth Marketing Manager (Oct 2020 – Dec 2021)

    Delivered $10M+ in B2C gift-card revenue and a 55% sales lift as Growth MM (2020–21), then a 40% lift in B2B leads and 30% lift in user engagement as Senior MM (2022–24).

    Read case study

  3. Dec 2018 – Feb 2021 · Remote

    Haseelapp.com

    Marketing Manager

    Built the growth story that secured the company's first investment round ($1M+) in 2019, and lifted customer acquisition by 35% through automation.

    Coming soon