Growth · Open
AI-augmented performance marketing.
Ten years scaling MENA eCommerce - most recently taking Nana.sa from 819,000 to 2,040,879 mobile installs.
I run performance marketing and full-funnel growth for consumer products in MENA. The work is usually the same shape: a consumer app or marketplace that needs to move acquisition, activation, and retention at the same time - not one at a time - under a measurement discipline that holds up to scrutiny.
The AI-native operator thesis
Most growth teams still run campaigns the way they did five years ago: manual bid adjustments, spreadsheet-based reporting, and creative reviews on a weekly cadence. I introduce agent-based workflows into the operating stack - deploying AI agents (Cursor, Antigravity, Opus-class models) to compress media planning cycles, automate creative iteration, and produce attribution reports in minutes rather than days.
My most recent seat was Senior Marketing Manager - Digital Media & Performance at Nana.sa (Dec 2024 – Feb 2026), where across 2024–2025 we moved mobile installs from 819,000 to 2,040,879, new customers from 150,000 to 266,947, and six-week retention from 6.5% to 11%. Earlier I led growth at Rasseed (Oct 2020 – Nov 2024 across two phases - $10M+ B2C gift-card revenue, 40% B2B lead lift, team of ten) and at Haseelapp.com, where I secured a $1M+ seed round on the strength of the growth story.
People I partnered with.
Colleagues across functions who can speak to how I work - browse by category. Profiles on LinkedIn.
The builders who set vision, capital, and pace at companies where I owned growth outcomes - they can speak to how I operate alongside executive leadership.
- 2,040,879mobile installs delivered (Nana.sa, 2025)
- $10M+B2C revenue generated (Rasseed)
- 6.5% → 11%six-week retention lift (Nana.sa)
- 10years operating across MENA
Selective engagements. Reply within five working days.