Growth · Advisory · Open
Selective fractional and advisory engagements for MENA-facing consumer and eCommerce teams, alongside the PhD.
I take on a small number of engagements at any one time, alongside the PhD. If what you need is outside the three shapes below, tell me anyway - the answer is sometimes yes, and when it is no I can usually recommend someone better suited.
Two to four weeks · Fixed scope
A structured diagnostic of an existing MENA-facing growth operation - channel mix, attribution, lifecycle, organisational design. Output: a written memo with prioritised recommendations. Best fit: Series A–C consumer or eCommerce teams where something feels off but nobody has the time to do the diagnostic.
Ongoing · 1–2 days per week · 3-month minimum
Senior-in-seat growth leadership where hiring a full-time VP Growth isn't the right move yet. Includes owning weekly reporting, one hire, one measurement redesign, and two creative cycles per quarter.
One to two weeks · Fixed fee
Technical assessment of shortlisted senior growth candidates for a MENA-facing role - trade-test design, reference checks, structured interview panels. Output: written recommendation with rank order and named risks per candidate.
Operators I have worked alongside.
A cross-functional map of people who know my standards - from founders to data and creative. Each tab has its own angle.
The builders who set vision, capital, and pace at companies where I owned growth outcomes - they can speak to how I operate alongside executive leadership.
Current availability as of April 2026: open.