Growth · Case study · Oct 2020 – Nov 2024
$10M+ B2C revenue, 40% B2B lead lift.
Senior Marketing Manager (Jan 2022 – Nov 2024) and Growth Marketing Manager (Oct 2020 – Dec 2021) at Rasseed. Two phases, one operating system.
- $10M+B2C branded gift-card revenue (Oct 2020–Dec 2021)
- 40%lift in B2B leads
- 55%increase in branded gift-card sales
- 10team size under my leadership
Mandate
Direct product-growth and acquisition strategy for a B2C gift-card marketplace and the associated B2B channel. Hire and lead a team across analytics, media development, and media buying. Own lifecycle, paid, and organic across web and mobile.
Phase one: Growth Marketing Manager (Oct 2020 – Dec 2021)
- Directed product-growth strategy for B2C branded gift-card sales, delivering a 55% sales increase and over $10M in revenue across the period.
- Managed a seven-person team across analytics, media development, and media buying.
- Directed a rebranding campaign that repositioned the product and enabled expansion into new gift-card categories.
- Grew the customer base by 50% through coordinated acquisition-and-activation programs.
Phase two: Senior Marketing Manager (Jan 2022 – Nov 2024)
- Managed a ten-person team spanning performance, lifecycle, and analytics.
- Drove B2B lead generation up by 40% through a restructured demand program.
- Grew user engagement on web and mobile by 30%.
- Improved user retention by 10% via lifecycle redesign (Braze-led orchestration).
- Increased average basket size by 12% through cross-sell and up-sell logic.
- Lifted paid-media profitability by 17% through incrementality-aware budget reallocation.
Leadership.
Rasseed co-founder and CEO (Faith Capital / Nana acquisition announcement).
Stack
Google Ads · Meta Ads · TikTok · Snapchat · Programmatic · Braze · CleverTap · Segment · Firebase · Google Analytics · Tableau · Python
Numbers above are internal KPIs reported during tenure. Externally citable figures are the $10M+ revenue contribution and the $1M+ seed round at the adjacent Haseelapp.com engagement.